Research

From my recent blogs about Twitter, Facebook, YouTube, Vimeo and Instagram i realized that the best two option for publishing my short film would be YouTube or Vimeo. A post by Film Shortage give support to my brainstorming (showing bellow)

”If your goal is to get as many clicks and views as possible, than perhaps YouTube might be a better resource for you. But be careful, of course everyone wants the most views possible, but you need to differentiate between catering to thousands of random people, or to hundreds that actually care. Vimeo certainly has the smaller market while YouTube reaches over millions, but your audience is much more concentrated in people that are looking for creative films, as for YouTubers usually look for entertaining clips.”

This shows that having Vimeo as my publishing site means that people that are going to be watching my short film will be movie lovers and enjoy watching all movies. This is good to an extent but these people are not my customers and if i was creating a real film i will need to access a much larger and more specific target audience. On the other hand YouTube allows me to find my target audience and reach customers that could be interesting in making my short film into a actual film. Although YouTube has so many people on the platform and it is not all short films. This means it is going to be hard to get people in as i must have a large following for this to be possible. This is where Video is slightly better as not many people are on it and there isn’t any many video that are short and entertaining like there is on YouTube.

The Quality is a lot better on YouTube. ”YouTube picked up its game since introducing HD videos, but most of the time the video is played in low 360p for faster rendering at first – with a non-obvious settings pane to turn to highest quality. You can set your player to always get the best quality somewhere in the settings, but let’s face it, your average user will never bother to go there.” However Vimeo ”has always put more emphasis on video quality and size, and keeping things simple with an easy to find on/off HD toggle. Loading time was considered to be a bit slower, but since the introduction of the new HTML5 player, loading times are quicker than ever.” As a whole this research i am going to publish my short film to YouTube as it is over all better. Next i am going too: create a questionnaire liking this researcher and i will see what my audience thinks about where should publish my short film.

So from comparing my top two choices from my past research and what my audience has wanted i now know that i will be publishing my short film onto YouTube. I can now cross this off the list and move onto what aspects do my audiences like about action and comedy films.

Ref:

Indie Film Hustle. (2019). 180 Degree Rule – Understand the. [online] Available at: https://indiefilmhustle.com/180-degree-rule/

Question:

Audience Feedback

YouTube is what my audience wants and it is what i want so that i now know where to publish my short film. My next blog will be a more in-depth blog on why i am picking YouTube…

Producers that make short films have the opportunity to build a relationship with there audience and encouraging them to engage in conversation. They do this by using posts, polls and questions. For polls, upload a photo related (could be an advertisement for a film) to your chosen topic—especially if connected to a director they want users to engage with—and click the ‘poll’ option under Stickers to add it to the photo. Add the question you want to ask viewers, and users will then be able to select yes or no when viewing that particular story.

 

In addition, Instagram encourages users to engage with Stories posts directly, you can also take advantage of the video feature. Which is also great for showing your fans teasers for upcoming film ext…

This is great for creating a fan base however publishing a short film will be impossible as Instagram has a 1-minute cap for videos. However, they do have a second section to Instagram where you can post videos up to 15 mins however the resolution is fixed to portrait and this aspect ratio isn’t good for modern short films.

After doing all this research in my past few blogs i need to see if my target audience agrees with my desition on picking youtube as my publishing site.

Vimeo – Really good for privacy setting and you can manually target your audience instead of a machine doing it (like YouTube) but its a lot for work.

The explore page isn’t that well organized and i think it will be difficult for my target audience to search for my short film. Unlike YouTube they have a recommended page where my audience will be able to find my short film without me manually sending it to them. the only think that Video has differently, that is usfull to some people, is that having a video uploaded and needing a password to watch, comment and download the video. However, this wont be usfull to me as i want as many people watching my short film as possible.

Also Vimeo has so many more unique setting however you must pay to use these features. As a independent filmmaker that has no budget I cant spend money on this to publish my short film.

This is a lot more appealing for the audience as it gives them a chance to save and  comment on the video. Also you can see the exact number of stats that the video has and it isn’t being hidden. There is also categories that the video has to help your target audience find you video without you advertising and forcing them too.

I know need to look at Instagram…

YouTube – Really good for videos and you can target a specific audience and a lot of people. This is how you can:

There are so many option you can change when uploading a video. YouTube have added settings like these to help creators reach there target audience. The only problem is that if you are not experienced with uploading video its difficult know which settings to change. However i have over 3 years of experience with this where i have uploaded over 100 videos to YouTube.

So this issue, of not figuring out what setting to use and change, wont be a problem for me when figuring out setting for my short film.

The description section is great in informing your audience what your journey was like when creating the video. It is also a good way to finish of the audiences experience once they have finish watching the video.

The rating system is okay but it doesn’t give a specific rating of say 1 to 10 or what percentage of women like the video compared to men. also when you rate a video you cant link your like or dislike to it. However i can work my way around this by asking my audience manually with a question are what they think about my short film (that’s if I was going to use YouTube as my chosen publishing site).

I know need to look at Vimeo…

Facebook is a social media everyone is on it so it will be impossible for people to watch it unless you promote it. Facebook is a lot like twitter however it is more popular so more people will be able to see your posts.

Here is the front page of the Disney Pixar. At the cover photo on there Facebook page they hare there most popular and recent film which isn’t what i am looking for. They also advertise not only there most popular film but there recent films. Facebook is really good for adverting and getting your audience hooked and hyped for your film. However there is no sign of full films which is what I am looking for. So I am also crossing Facebook of the list for publishing my short film.

I know need to look at YouTube…

 

Twitter is used for mainly text and sometimes picture. However when it comes to the film industry its used to advertise films through trailers and posters.

Here is the front page of the Universal Pictures. At the top they are advertising a film called Get Home Safe and there is a trailer for an animation that they are adverting. Twitter is really good for adverting film and getting your audience hooked and hyped for your film. However there is no sign of full films which is what i am looking for. So i am crossing twitter of the list for my short film.

I know need to look at Facebook…